Frictionless, One-Click Upsell Offers to drive your AOV

Announcements

Shopify

18 August 2021

Offer your customers an easy-breezy way to purchase additional products after payment, no credit card details needed! All it takes is one click. Introducing: co-op One-Click Offers.

**Scroll down to the bottom of this article to read our FAQs.

We’ve identified a major AOV opportunity — after continued talks with our community, we've streamlined the customer checkout process on your Upsell Offers to boost your AOV. The seamless One-Click add-on to Offers eases the shopping experience, reduces payment friction, and increases your net revenue.

Offer unique discounts on products your customer might have missed during their initial checkout flow based on various rules, such as product purchased, order value, new vs. returning customer, + more. Your customer can then choose to accept this offer post-checkout and add it to their existing order, thus increasing your AOV.

Dramatically increase your AOV with one, frictionless click. After your customer completes a purchase, they’ll be prompted by the offer to add additional item(s) to their cart. They simply click “buy now” and the additional product is added to their purchase. It’s a seamless, simple experience with zero fulfillment headaches. Here’s a preview:

Expect to see an uptick in performance with One-Click Upsell Offers

✔️ 7x CVR compared to original Upsell Offers tool, with way less headaches around capturing payments.

✔️ 27% increase in AOV

The difference between Offers and One-Click Offers

Offers provides your customers with a "checkout preview" which is not a true 'One-Click', and instead leads customers to the payments page to fill out those details a second time. With One-Click, customers can purchase and add your offer to their existing with just one click. No additional payment information is necessary.

If your customer checks out with a credit card, Shop Pay, or PayPal Express, they will be able to view One-Click Offers. If your customer uses a payment method that is not supported by our One-Click tool (this includes a gift card, installment service or wallet service such as Klarna, Affirm, AfterPay, Apple Pay, Amazon Pay, or Google Pay) they will not be able to view One-Click Offers.

Pricing of One-Click Offers

To activate One-Click Offers to your account, pricing goes up to $50 / month + $.10 per order (up $.05 per order from the PRO Plan). From the Payments tab in your Settings, you can update your payment details to enable.

How to set up One-Click Upsell Offers

To get started, head over to the Offers tab of your account, enable One-Click Offers

Click “Open My Shopify Settings” in the prompted window and scroll down “Post-purchase page”. Select the “Co-op Post Purchase Experience” app and save.

Confirm that you updated your Shopify settings and click “Proceed”. Then, you may have to update the co-op app to allow for these new one-click permissions.

If you need to update the co-op app, you'll be prompted with the below screens to do so:

Click “Let's Go” followed by “Update app”.

Once you have Offers enabled, you can activate One-Click Offers from the same Offers tab within your co-op account.

Within your Performance dashboard in the Offers tab, track stats like CVR, % increase in AOV, and incremental revenue.

FAQ

I don't have Offers set up yet, how do I get set up?

If you don’t have Offers set up yet, instructions on how to set them up are here. Then, follow the instructions above to enable One-Click Offers.

If I already have Offers set up, how do I enable One-Click Offers?

If you already have offers set up, you don’t have to rebuild this process. By enabling the One-Click Offer toggle from the Offers tab within your account, your current Offers will be automatically converted to the One Click Offer add on.

Where do One-Click Offers appear in the purchase experience?

The One-Click Offers happen immediately after the customer clicks "Pay Now" and lives in between the "Pay Now" and the "Order Confirmation" page. Here is a video demo of the whole flow.

How do One-Click Offers affect fulfillment?

While the One-Click Offers is displayed, the entire order's Fulfillment Status is placed On Hold in Shopify. The hold gets released under two situations:

The customer gets to the thank you page by either accepting or declining the offer.
If the customer doesn't accept or decline, the one-click offer page auto-redirects to the order confirmation page after 30-seconds.
If the customer doesn't accept or decline and closes the browser, the hold gets released after one hour.

Review more details here.

What payment methods are supported by One-Click offers?

Under which circumstances would One-Clicks offers not be displayed?

The original purchase was not paid for using a supported payment method.
The original purchase was paid for using a gift card.
The original purchase was for $0.

Do I need to offer a discount on a One-Click Offer?

No! To offer a full-priced product enter in 0 in either Discount By or Percent Off in the Configure Your Discount section.

If I set up more than one offer, will all offers be shown to a customer consecutively?

Currently, a customer will see a maximum of 2 consecutive offers at a time.

Are One-Click Offers compatible with ReCharge?

At this time One-Click Offers is not compatible with ReCharge checkouts.

Can I track OCO conversions and revenue using Google Analytics or another third-party analytics tool?

At this time, no. Only the initial order will be tracked by third-party tools, but Shopify is hoping to fix this in the near future. However, you can see all of your One-Click Offer conversions and revenue numbers in the Performance tab of the co-op platform.

What happens if I disable One-Click Offers?
If you disable One-Click Offers, your offers will revert back to the original Offers behavior.

I don't see the option to enable this on my account, how can I get set up?

You need to migrate over to our Shopify app! You can do this yourself via our migration flow or you can email [email protected] to set up time to go through it with a CSM.